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From the founder of 976-TUNA

Fishing. Travel.Adventure.

Daily Southern California fishing intel and stories from the helm with Phil Friedman.

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1985
Founded 976-TUNA
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They Rescued Her at Sea 35 Years Ago… Then She Walked In and Said “I’m Desireé
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Phil's Most Popular Video

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They Rescued Her at Sea 35 Years Ago… Then She Walked In and Said “I’m Desireé

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Hey everyone, We’re opening Wednesday’s trip to the public.
Jul 29, 2026, 5:45 AM

Hey everyone, We’re opening Wednesday’s trip to the public.

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Come fish with Friedman Adventures on the Estella out of Hooks Landing in Oxnard. Wednesday, July 29 Full day trip Check-in 5:00 AM • Departure 6:00 AM • Return around 5:00 PM Cost: $150 Weather forecast looks good now. We had to cancel tomorrow’s trip because of very poor weather — windy with a big swell. It would have been a waste of everyone’s time and money, so we canceled after talking with Captain Daniel Hadawi and confirming with the New Hustler. The forecast changed this afternoon and forced the cancellation. Good news is we have a solid new date. Same boat, same landing. Limited to 32 anglers + 3 Friedman Adventures staff (cameraman, drone operator, and videographer) so we can live stream the whole trip, create great memories for you, and let your family and friends watch live. Everyone is welcome. To join, just text Phil at 657-227-6459. Or come by the Friedman Adventures booth this weekend at the California Angler Show in San Pedro (July 25–26) and we’ll sign you up right there. Looking forward to getting out on the water with you. Phil Friedman Adventures

Surprise Reunion on the Pier! 🎣👮
Aug 5, 2026, 12:55 PM

Surprise Reunion on the Pier! 🎣👮

Ran into this outstanding California Fish & Wildlife officer, Kevin Paredes, right on the pier near me. He recognized me instantly… turns out he played football with my son Patrick at Bishop Montgomery High School in Torrance. What a solid young man. So proud to see him serving and protecting our fisheries and outdoors here in California. We had a great time catching up on old shenanigans and swapping stories. Moments like this remind me how small the fishing world really is. Always great connecting with the next generation looking after our waters! #FriedmanAdventures #CaliforniaFishAndWildlife #BishopMontgomery #Sportfishing #SoCalFishing #LeaveNoOneIndoors

Fan Appreciation Day!
Nov 14, 2026 · 10:00 AM – 2:00 PM

Fan Appreciation Day!

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Our chance to thank you for your great support throughout the year. Food, drinks, fun, raffles, and a Freedom open house. Come on down and have some fun.

Phil Friedman cutout portrait
About Phil

From Pinhead to Pioneer

Phil Friedman is a lifelong Southern California sportfishing veteran. He started at age 12 as a pinhead aboard the iconic Redondo Special, captained the Thunder Fish commercial boat, and in 1985 launched 976-TUNA — the groundbreaking service that revolutionized real-time fishing reports.

"From scrubbing decks as a kid to inspiring countless anglers — my love for the ocean has only grown."
— Phil Friedman
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SoCal Reels — Fishing Reel RepairIcon SportfishingTuna Riot — Big Game DivisionStoked On Fishing with Shea McInteeIsland Fishing TackleVistas Law Group, LLPPelican Roof SoCalA-Affordable Plumbing & Construction, Inc.Pure FishingIndependence SportfishingMaddog CustomsZ Custom RodsTim Berg Alaskan AdventuresPablo Fernandez — Fernandez ChartersStoke For Life FoundationReel Stoke Adaptive SportfishingYoung's TackleArrecho SportfishingAlaskan Fishing Adventures, LLCBest Fishing CABig Fish Bait & TackleChiflo FloresPerformerCaptain Tom Durr — UnbridledBlackfin SportfishingBlack Dog CompanySoCal Reels — Fishing Reel RepairIcon SportfishingTuna Riot — Big Game DivisionStoked On Fishing with Shea McInteeIsland Fishing TackleVistas Law Group, LLPPelican Roof SoCalA-Affordable Plumbing & Construction, Inc.Pure FishingIndependence SportfishingMaddog CustomsZ Custom RodsTim Berg Alaskan AdventuresPablo Fernandez — Fernandez ChartersStoke For Life FoundationReel Stoke Adaptive SportfishingYoung's TackleArrecho SportfishingAlaskan Fishing Adventures, LLCBest Fishing CABig Fish Bait & TackleChiflo FloresPerformerCaptain Tom Durr — UnbridledBlackfin SportfishingBlack Dog CompanySoCal Reels — Fishing Reel RepairIcon SportfishingTuna Riot — Big Game DivisionStoked On Fishing with Shea McInteeIsland Fishing TackleVistas Law Group, LLPPelican Roof SoCalA-Affordable Plumbing & Construction, Inc.Pure FishingIndependence SportfishingMaddog CustomsZ Custom RodsTim Berg Alaskan AdventuresPablo Fernandez — Fernandez ChartersStoke For Life FoundationReel Stoke Adaptive SportfishingYoung's TackleArrecho SportfishingAlaskan Fishing Adventures, LLCBest Fishing CABig Fish Bait & TackleChiflo FloresPerformerCaptain Tom Durr — UnbridledBlackfin SportfishingBlack Dog CompanySoCal Reels — Fishing Reel RepairIcon SportfishingTuna Riot — Big Game DivisionStoked On Fishing with Shea McInteeIsland Fishing TackleVistas Law Group, LLPPelican Roof SoCalA-Affordable Plumbing & Construction, Inc.Pure FishingIndependence SportfishingMaddog CustomsZ Custom RodsTim Berg Alaskan AdventuresPablo Fernandez — Fernandez ChartersStoke For Life FoundationReel Stoke Adaptive SportfishingYoung's TackleArrecho SportfishingAlaskan Fishing Adventures, LLCBest Fishing CABig Fish Bait & TackleChiflo FloresPerformerCaptain Tom Durr — UnbridledBlackfin SportfishingBlack Dog Company